It was named one of App Store's Best of 2013. Within a year of its release, the app ranked #1 in the photo & video category in 120 countries and reached the #1 paid app in over 150 countries (as of June 2019). It was also named Apple's #4 best-selling paid app in 2016 In May 2019, Facetune 2 launched on Android.
The Facetune app is being used as a Facebook case study on user acquisition.
Facetune2 is a free download but offers a subscription option that provides unlimited access to all features and content.įacetune enables users to remove blemishes, improve complexions and perform other manipulations on their photos which could previously only be performed by Photoshop on a desktop computer. It shifted to a subscription based model in 2016. Before the launch of Facetune 2, it was sold as an app, cost $3.99 per download. History įacetune was first released in March 2013. Users can share the images created with this app on a variety of social networking services. It also has the ability to change the background of the photo, live selfie editing, more makeup options and also add glitter. Editing tools include realistic facial editing (changing facial expressions, for instance) and the ability to re-light a subject after the photo has been taken.
Users can choose from a variety of filters, lighting, textures, contrast, and frame options. The app implements a number of beauty filters allowing users apply edits such as teeth whitening, removal of blemishes, smoothing out skin, correcting bad lighting, contouring and adding makeup. The app is often used for portrait and selfie editing.
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Facetune is a photo editing application used to edit, enhance, and retouch photos on a user's iOS or Android device created by Lightricks.
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